In Smino and NOS's 'I Deserve', fashion takes centre stage, with streetwear meeting luxury in a harmonious celebration of personal expression. The urban surroundings offer an exhilarating backdrop for the sartorial parade, where notes of vibrancy and individuality resonate throughout. Signature pieces like pocketed swim shorts and statement sweatshirts feature prominently, embracing a casual, yet sophisticated flair. We see contrasting colour palettes, from earthy browns and olive-greens to electrifying blues and oranges, carefully interspersed to create a visual feast. The omnipresent sense of comfort is undeniable, seen in the loose-fit trousers and relaxed-fit knit sweaters. Yet, there is a daring twist, spotlighted in the edgy lettering on baseball jackets and faux leather trousers, echoing elements of rebellious spirit. A bejewelled necklace and a beanie cap, placed seemingly nonchalantly, hint at a marriage of elegance and functionality. The crossbody and chest bags make a striking impression, reflecting a practicality that's equally fashionable. The ladies are adorned in ruched mini dresses alongside utility pocket shackets, claiming their power with style and assertion. The menswear gravitates towards skinny jeans and reflective chest bags, a nod to the ever-present influence of street culture. Lastly, the unexpected entrance of tweed shorts and a plaid playsuit invites a playful twist, underscoring the video's inherent embrace of eclectic style.

Smino's 'Ole Ass Kendrick' music video is a vibrant kaleidoscope of urban chic meets high fashion. The artist seems to be creating a bridge between comfortable streetwear and high-end fashion, blending the styles seamlessly like a graffiti artist adorning a loft in the trendiest part of town. The ensembles are grounded with pieces resonating the timeless cool of varsity jackets and logo-centric t-shirts, giving a nod to the nostalgia of the 90s. The video doesn't shy away from bold patterns either, with leopard prints and camouflage making a daring yet tasteful appearance. The energy escalates further with a sprinkling of brighter shades presented through chinos in striking 'night sky' and a tie-dye bomber jacket that conjure images of a chic, urban sunset. The video also gleefully flirts with luxury, with a Ferragamo tote and crystal floral ear climbers adding a touch of elegance. The outfits are made complete with footwear that ranges from the practicality of mid-calf tie boots to the flirtiness of cut-out flats. Finally, the video impresses with its commitment to comfort, never compromising style in sweatpants or crop sweatshirts. The overarching atmosphere is one of fierce individualism, a celebration of the bold and the beautiful, the stylish and the comfortable, the high street and the high end.